I think if you go back and look at my posts on my GeekSpeaker blog, you’ll note that I pointed out a long time ago that I always thought that mobile advertising would take over. Using a client called Twinkle, a cloud service called Twitter, an iPhone, I am now able to talk to my local Twittersphere.
Now imagine what that will look like in a year, 2 years, 3 years, 4 years. Perhaps ICANN should buy Twitter, because it has turned–or is quickly turning into–the communication highway, and they could pull us in and put a very steep tax on it at any time down the road. Then we would have to all start over. But let’s say they don’t.
Let’s say I am driving into another town, and I am hungry, all I have to do, today, is ask the local Twittersphere “Hey, where should I stop and get lunch, I’m not a local.” In which case they can respond and let me know, considering they live there and know the best hot spots.
Popular mechanics reports they think Google will be taken over by social networks–and they are a little bit right but they don’t explain much about how it will happen, they got it all wrong there. In the future I’ll be able to attach preference data, and real time “channels” in order to tune into exactly what I want. I could turn to the local food Twittersphere and find out what the local specials are; I could find out what the local scores are for KSU’s football.
I could also explain to the local Twittersphere that hey, I’m looking for this or that service. All of the locals will now have to compete for my business. Advertising could be morphed and harmed by the fact that people selling things could attach to the Twittersphere and I don’t have to leave the house to go sign up for whatever service I’m looking for.
This is nothing new to me, I had predicted it years ago when I was working on a patent for pay per physical visit (Something very close to the patent that got filed). What the authors of the patent, and myself never realized is the exact nature in which the beast would arrive. We are entering into a new age of computing; it’s very rewarding to be watching the thing evolve, and very cool being a part of it, even if it’s just from the sidelines.
